𝗙𝗼𝗿 𝗳𝗶𝘃𝗲 𝗱𝗮𝘆𝘀, 𝗞𝗼𝗹𝗸𝗮𝘁𝗮'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗲𝗱𝗶𝗮 𝗼𝘄𝗻𝗲𝗿 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆.… — Yuvrraj Agarwaal · VideoMakers

Yuvrraj Agarwaal@yuvrraj.agarwaal on ThreadsHire YuvrrajView original post

𝗙𝗼𝗿 𝗳𝗶𝘃𝗲 𝗱𝗮𝘆𝘀, 𝗞𝗼𝗹𝗸𝗮𝘁𝗮'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗲𝗱𝗶𝗮 𝗼𝘄𝗻𝗲𝗿 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. 𝗜𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝘂𝗿𝗵𝗼𝗼𝗱 𝗽𝘂𝗷𝗮 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲. My thanks to Sunidhi Vijay and ETBrandEquity for including my views in yesterday's story on Durga Puja OOH. Link in the first comment. Sunidhi asked me for the size of the market. I gave her a range, because nobody has an audited number and I wasn't going to make one up. Kolkata's seasonal Puja hoarding trade is put at about ₹150 crore.

Text cards on real Kolkata street footage argue that Puja billboard spending growth figures need context.

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