𝗧𝗵𝗲 𝗳𝗮𝘀𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗵𝘂𝘀𝗯𝗮𝗻𝗱. 𝗧𝗵𝗲 𝗴𝗶𝗳𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗶𝗳𝗲. A little Karwa… — Yuvrraj Agarwaal · VideoMakers

Yuvrraj Agarwaal@yuvrraj.agarwaal on ThreadsHire YuvrrajView original post

𝗧𝗵𝗲 𝗳𝗮𝘀𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗵𝘂𝘀𝗯𝗮𝗻𝗱. 𝗧𝗵𝗲 𝗴𝗶𝗳𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗶𝗳𝗲. A little Karwa Chauth banter. A big canvas for an idea. For Zouk, our teams at Laqshya brought a real chhanni to billboard scale, then made it move over the bag. But what I love in this film is the work behind the moment. The hands assembling it. The people lifting it. The craft that turns an idea into something real. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝘂𝘁𝗱𝗼𝗼𝗿𝘀 𝗶𝘀 𝗵𝗮𝗻𝗱𝗺𝗮𝗱𝗲 𝗳𝗶𝗿𝘀𝘁. And the campaign line brings the smile: 𝘗𝘢𝘵𝘪𝘴 𝘸𝘩𝘰 𝘨𝘪𝘧𝘵 𝘡𝘰𝘶𝘬, 𝘴𝘵𝘢𝘺 सुख.

Real billboard for Zouk's Karwa Chauth campaign, a giant sieve lifted and moved over a bag.

0 likes
0 reposts
1 replies

Posted Oct 24, 20260:36Portrait · 720×1280

Short films History & documentary

Ad Fashion & apparel ads Photoreal & cinematic Religion & spirituality Cities & architecture

This video is Yuvrraj Agarwaal’s work, shown from their public post. See it on Threads.

More from Yuvrraj Agarwaal

𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗴𝗼𝗹𝗱𝗲𝗻 𝗿𝗲𝘁𝗿𝗶𝗲𝘃𝗲𝗿𝘀. You bring one home expecting it to fetch things. Then spend your life fetching your slippers, your socks and whatever that is in its mouth. The dog is 𝘨𝘰𝘭𝘥𝘦𝘯. 𝗧𝗵𝗲 𝗿𝗲𝘁𝗿𝗶𝗲𝘃𝗲𝗿 𝗶𝘀 𝘆𝗼𝘂. Dog parents, what's the strangest thing you've had to ret

𝗦𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗼𝗹𝗱 𝗮 𝘁𝗶𝘁𝗹𝗲. 𝗦𝗼𝗺𝗲 𝗵𝗼𝗹𝗱 𝗮 𝘁𝗲𝗮𝗺 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. That's Atulji, our Group CEO, on a team trip to Hampi. 24 years of keeping the Laqshya family connected. It doesn't always look like leadership. Sometimes, it looks like this. Happy birthday, Atulji. 𝗦𝘁𝗶𝗹𝗹 𝗱𝗮𝗻𝗰𝗶𝗻𝗴 𝗳𝗶𝗿𝘀𝘁. Who holds your team to

Our Laqshya Bangalore team coordinated their Navratri colours every day. Getting colleagues to agree on a meeting time suddenly feels achievable. I love these little traditions. They give the people working through deadlines together something to celebrate together, too. Many colours. One goal. On

𝗥𝘆𝗮𝗻 𝗕𝗮𝗶𝗹𝗲𝘆 𝘄𝗮𝘀𝗻’𝘁 𝘀𝗹𝗼𝘄. 𝗛𝗲 𝘄𝗮𝘀 𝗿𝗮𝗰𝗶𝗻𝗴 𝗨𝘀𝗮𝗶𝗻 𝗕𝗼𝗹𝘁. Six days before this relay, Bailey had run 𝟵.𝟴𝟴 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 in the Olympic 100m final. That is 𝘄𝗼𝗿𝗹𝗱-𝗰𝗹𝗮𝘀𝘀 𝘀𝗽𝗲𝗲𝗱. Keep that in mind when you watch the man in red. London, 2012. Jamaica and the USA are still close at the final exchange. Yohan Blake h

𝗙𝗼𝗿 𝗳𝗶𝘃𝗲 𝗱𝗮𝘆𝘀, 𝗞𝗼𝗹𝗸𝗮𝘁𝗮'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗲𝗱𝗶𝗮 𝗼𝘄𝗻𝗲𝗿 𝘄𝗮𝘀 𝗻𝗼𝘁 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. 𝗜𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝘂𝗿𝗵𝗼𝗼𝗱 𝗽𝘂𝗷𝗮 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲. My thanks to Sunidhi Vijay and ETBrandEquity for including my views in yesterday's story on Durga Puja OOH. Link in the first comment. Sunidhi asked me for the size of the market. I gave

𝗛𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝘀𝗸 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗱𝗮𝗻𝗴𝗲𝗿 𝗶𝘀. 𝗛𝗲 𝗮𝘀𝗸𝘀 𝘄𝗵𝗲𝗿𝗲 𝗵𝗶𝘀 𝗵𝘂𝗺𝗮𝗻 𝗶𝘀. I grew up with 𝗳𝗶𝘃𝗲 𝗱𝗼𝗴𝘀 𝗮𝘁 𝗵𝗼𝗺𝗲. So yes, I have a problem with the word “𝗷𝘂𝘀𝘁” before “a dog”. The training in this exhibition is extraordinary. The word I keep thinking about is 𝗽𝗮𝗿𝘁𝗻𝗲𝗿. And that works 𝗯𝗼𝘁𝗵 𝘄𝗮𝘆𝘀. We owe them 𝗽𝗮𝘁𝗶

𝗢𝗡𝗘 𝗥𝗘𝗗 𝗕𝗨𝗧𝗧𝗢𝗡 𝗧𝗨𝗥𝗡𝗘𝗗 𝗔 𝗤𝗨𝗜𝗘𝗧 𝗦𝗤𝗨𝗔𝗥𝗘 𝗜𝗡𝗧𝗢 𝗣𝗥𝗜𝗠𝗘 𝗧𝗜𝗠𝗘. TNT was launching in Belgium in April 2012. It placed a large red button in an ordinary Flemish square with one instruction: 𝗣𝗨𝗦𝗛 𝗧𝗢 𝗔𝗗𝗗 𝗗𝗥𝗔𝗠𝗔. Someone pressed it. An ambulance arrived. A stretcher lost its patient. A cyclist crashed into th

𝗗𝗘𝗟𝗛𝗜 𝗦𝗔𝗪 𝗟𝗔𝗛𝗢𝗥𝗘 𝗧𝗛𝗥𝗢𝗨𝗚𝗛 𝗔 𝗩𝗘𝗡𝗗𝗜𝗡𝗚 𝗠𝗔𝗖𝗛𝗜𝗡𝗘. In March 2013, Coca-Cola installed one machine in a Delhi mall and another in Lahore. Custom full-body screens connected the two sites with live video. People could see one another eye to eye. Then the interface gave them a shared task. Touch hands th