Making AI commercials takes 5 minutes and costs $5, right? That's what we keep hearing, so is it true? Short answer, no. If you want a good AI ad then I'd encourage you to engage a person or studio that has demonstrated that they can do these 2 things well: ☝ Tell a STORY (conflict and resolution) ✌ Control the consistency of a SCENE Often you'll find that "consistency" is demonstrated by having the same character in 20 different locations, and yes, that is a form of consistency. But the greater challenge of control is consistency within a scene. That doesn't just require your character to be consistent, now everything in the room, everything, must be consistent. However, storytelling is primary, because everything can be consistent, but that doesn't make it interesting. In short, the best way to demand a good story from yourself is to motivate every single cut. My rule is, if you're going to cut to a new shot, the previous shot must motivate that next shot. Each action of a character must be motivated, each scene, and so on. And yes, you need a team. @DavidLaChanceJr and @rmuir3 are powerhouse AI artists, and I'm always honored to go shoulder-to-shoulder with them. Guys, you rock! DoControl is not only an awesome company, the people who run the ship are amazing people. It's a joy to mix it up with you. lnkd.in/ebkppfJU
A chubby character in an office carries a briefcase, ending on a 'Destroy your competition' tagline.
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