If you can't explain why something works, you probably shouldn't ask AI to replicate it yet. Before I made this skincare UGC video, I spent days watching skincare UGC. Not to copy anyone's video. I wanted to understand the format. I started paying attention to everything. The framing. The composition. How the character was positioned in the frame. How often they used close-ups versus medium shots. The soft indoor lighting. The bathrooms, vanities and bedrooms. How the product was introduced. The hooks. The pacing. The editing. Even the colours. After watching enough of them, I started seeing patterns. And those patterns helped me understand what makes skincare UGC feel like skincare UGC. More importantly, it helped me decide what I wanted my video to feel like. That's the part I think we sometimes skip with AI. We see something we like, throw it into an AI tool, write a prompt and ask it to replicate the result. But if you don't understand the thing you're trying to replicate, how do you know what to tell the AI? And when the result is wrong, how do you know why it's wrong? Learn the language before asking AI to speak it for you. This was made with Omni Flash in @FlowbyGoogle , and edited in Capcut.
A woman talks to camera on a sofa, then applies The Ordinary glycolic toner and cream to her face.
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This video is Chuzzy‼️| AI Creative Director’s work, shown from their public post. See it on X.
